Vida is a Leader at Skha Consulting and one of the firm’s rising advisors in strategic development, digital transformation, and financial analysis across the NBFI, logistics, and infrastructure sectors. Since 2021, she has delivered impactful consulting engagements covering corporate strategy, organizational transformation, and innovation-driven initiatives for both public and private sector clients.

Vida has supported corporate strategy development for insurance and housing finance institutions, helping clients establish long-term strategic plans aligned with sectoral goals. She has also played a key role in leading transformation programs for major SOE groups, including restructuring strategies for subsidiaries in coal mining and bitumen, and streamlining initiatives within SOE telecom holdings.

Her work in business development includes competitor benchmarking, market research, and business planning, especially within SOE healthcare and consumer sectors. She has also been instrumental in digital innovation, developing transformation plans and market strategies for SOE digital financial applications.

As part of her policy advisory work, Vida developed a Point-to-Point National Logistic Master Plan to strengthen government and SOE postal and logistics strategies.

Recognized for her structured thinking and analytical rigor, Vida is valued for her ability to lead cross-functional, multi-stakeholder projects from insight generation to implementation. Her expertise spans business strategy, digital transformation, financial analysis, and public-sector planning, making her a trusted partner in driving institutional performance and adaptive change.